The American beef consumer has long since lost their connection to agriculture in general, and the beef cattle industry in particular.  Their lack of knowledge leaves them more vulnerable to misinformation from activist groups who will use any available pretense to insert themselves into a consumer issue. In some cases these groups will even create an issue that enables them the opportunity to move toward their own preset agenda: the demise of animal agriculture.

Ultimately, the more you know about the beef cattle industry the more informed decisions you can make about what to feed your family.

    THE BEEF INDUSTRY

    – WHAT THEY DON’T TELL YOU
    The Beef Industry Bookby John Peirce, DVM

    Are you satisfied that you’re getting the real story when it comes to the beef you serve your family? This in-depth look at the beef industry will help you discern fact from fiction.
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    ASK A QUESTION

    Question

    Is there something about beef that you’ve always wanted to know but you didn’t have anyone knowledgeable around to ask? Now’s your chance! Ask John a question and he will provide an answer.

    SUBMIT A QUESTION
    MEET JOHN & SHERRY

    John and SherryLearn more about cattleman, author and renowned veterinarian John Peirce and his partner Sherry, and what inspired them to become “agvocates” for the beef industry.

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